The Rise of Parasocial Relationships

This week, Cass is talking about Parasocial Relationships; that is the one-sided relationship between a media figure and a fan. She discusses how even 'micro-influencers' can be the object of parasocial relationships and how social media has fuelled the intensity of those connections. Are they all bad though? Let's look at the benefits of parasocial interactions for both the public figure and the fan.

You can download the Celebrity Attitude Scale HERE.

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